Table of Contents
- 1 What is the process of planning and executing the conception pricing promotion and distribution of ideas?
- 2 What are retailers and wholesalers called within the distribution channel?
- 3 What does the planning process begin with?
- 4 What is a 5 PS?
- 5 What is the role of a channel of distribution in the delivery of a product to the consumers?
- 6 Why is marketing important to consumers?
- 7 What is planning and process of planning?
What is the process of planning and executing the conception pricing promotion and distribution of ideas?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organisations. When done effectively, marketing can help you increase sales and establish your competitive advantage.
What are retailers and wholesalers called within the distribution channel?
The channel of distribution refers to the overall flow of information and goods from original manufacturer to end consumer. The wholesaler, also known as the distributor, acquires goods from a manufacturer, farmer or miner, holds them in a distribution center and then sells them to retailers.
Which of the following best defines marketing?
1) Which of the following is the best definition for marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What does the planning process begin with?
The planning process begins with the setting of objectives. Objectives are end results which the management wants to achieve by its operations. Objectives are set for the organisation as a whole for all departments, and then departments set their own objectives within the framework of organisational objectives.
What is a 5 PS?
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.
What is the role of wholesaler and retailer in the channel of distribution?
Wholesalers either take title to the goods they purchase, or they own the goods they purchase. There are two primary consequences of this, both of which are both very important to the distribution channel. If goods are damaged in transport and cannot be sold, then the wholesaler is left with the goods and the cost.
What is the role of a channel of distribution in the delivery of a product to the consumers?
Channels of distribution indicate routes through which goods and services flow or move from producers to consumers. In the ever widening markets, especially in consumer goods, marketing channels have a distinctive role in the implementation of marketing plans and strategies.
Why is marketing important to consumers?
Marketing identifies customers, their needs, and how much value they place on getting those needs addressed. Marketing is also responsible for listening to customers and communicating back to the provider about how well they are satisfying customer needs and opportunities for improvement.
What is product place price and promotion?
The four Ps are the four essential factors involved in marketing a good or service to the public. These are the four Ps: the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).
What is planning and process of planning?
Planning is the process of thinking regarding the activities required to achieve a desired goal. Planning is a fundamental property of intelligent behavior. It involves the use of logic and imagination to visualise not only a desired end result, but the steps necessary to achieve that result.