What does selective exposure mean in marketing?

What does selective exposure mean in marketing?

the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception.

What are the types of selective exposure?

Selective Exposure Theories. The Hostile Media Effect. Public and Elite Perceptions of News Media in Politics. The Media and the Fostering of Political (Dis)Trust. Cultivation Theory and the Construction of Political Reality.

What is the difference between selective exposure and selective attention?

Selective exposure refers to the idea that individuals’ political interests and opinions influence the informa- tion to which they attend. Within political communi- cation the term selective attention is sometimes used synonymously.

What is selective influence theory?

In mass-communication effects research, the theory that rather than the mass media having direct and uniform effects on audiences, audience attention, interpretation, recall, and (cognitive, affective, and behavioural) responses to messages are influenced by the cognitive differences, subcultural identities, and social …

What is selective exposure in marketing with example?

Selective Exposure Consumers are not exposed to all information or messages in the marketplace. In other words, there is selective exposure. For example, you may watch CTV, but not CBC television. As a result, you are not exposed to the broadcasting of CBC network.

What is selective exposure quizlet?

Selective exposure. – The process by which individuals screen out messages that do not conform to their own biases. – result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion.

Why do consumers engage in selective exposure?

Selective exposure has been shown to be caused by the need for self-enhancement and consistency in one’s decisions. People want to defend a position because they have a commitment to their beliefs and want to reduce cognitive dissonance.

What is an example of selective attention?

Selective attention is a type of attention. Here are some everyday examples of selective attention: Listening to your favorite podcast while driving to work. Having a conversation with a friend in a crowded place. Reading your book on a public transport bus.

What is selective interpretation?

One of several selective processes, suggesting that when individuals are exposed to a message that is not in agreement with their beliefs, they will selectively interpret some or all of the message to support their viewpoint.

Which is true of the law of selective exposure?

Which is TRUE for the law of selective exposure. Listeners actively seek out information that supports their opinions, beliefs, values, decisions, and behavior. Generally people change. gradually. In this persuasive strategy, you make a large request that you know will be refused.

Why is selective interpretation selective?

Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. In other words, selective perception is a form of bias because we interpret information in a way that is congruent with our existing values and beliefs.

What is selective exposure theory in mass communication?

The selective exposure theory is a concept in media and communication research that refers to individuals’ tendency to favor information that reinforces pre-existing views while avoiding contradictory information.

Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals’ tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.

What is selective exposure in marketing?

Quick Reference. (marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective attention; selective retention.

What is selective influence?

Selectivity is influenced by the location of the individual in the differentiated social structure. Theory of Selective Influences (Social Categories) The social structure is composed of numerous categories of people, defined by such factors as sex, age, income, education and occupation.

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