Table of Contents
- 1 What is the product mix of PepsiCo?
- 2 What are the different product lines?
- 3 How many products does PepsiCo sell?
- 4 What is a product mix?
- 5 What are the examples of product mix?
- 6 What is difference between product line and product mix?
- 7 What are the different brands of Pepsi products?
- 8 How are product line and product mix related?
What is the product mix of PepsiCo?
The brands include Pepsi, Mountain Dew, Tropicana Fruit Juices, Gatorade Isotonic Sports Beverage, Lipton tea, Sierra Mist, Dole, and SoBe; moreover, PAB licenses and sells tea, coffee, and water products in a joint venture with Starbucks and Unilever, which allows it to get a higher profit but does not expand its …
What are the different product lines?
What Are the Main Types of Product Lines?
- New to world: a brand new product or invention, often after research & development investment.
- New additions: these are new product lines added by a company to their production, but which are not necessarily new to the world.
What is product mix and product line example?
It refers to the total number of items (in all the product lines) in product mix. For example product mix of Bajaj Company has more than 100 items in various product lines, such as fans, bulbs and tubes, heaters, motorbikes, shooters, rich-show, processing machines, and many other ranges.
What is product item line and mix?
A product mix is a group of everything a company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers. For example, Patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc.
How many products does PepsiCo sell?
Everyone knows PepsiCo is a big company, but if you think this beverage behemoth just makes soft drinks, then you’re only seeing the foam on the surface. In fact, thanks to decades of acquisitions and the company’s global reach, PepsiCo owns 23 brands that generate more than $1 billion in annual retail sales — each.
What is a product mix?
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. Consumer behavior reveals how to appeal to people with different habits tend to use together or think of as similar products or services.
What is product line example?
“A product line is a group of related products produced by one manufacturer. For example, products that are intended to be used for similar purposes or to be sold in similar types of shops.” If you have several products with something in common, you can put them into one group.
What is the main difference between product line and product mix?
A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
What are the examples of product mix?
Product Mix, another name as Product Assortment, refers to a number of products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.
What is difference between product line and product mix?
Many businesses that sell multiple products use product lines and product mixes to monitor the different products they produce and sell to customers. While a product line refers to related products sold in a business, the product mix is the total number of all products a business sells.
What is the difference between product line and product mix?
What makes up the marketing mix of PepsiCo?
Product is the primary factor though which a company begins its marketing activities. The value it proposes with certain products works as the base of marketing. PepsiCo has a broad range of product lines under two categories, drinks, and beverages.
What are the different brands of Pepsi products?
The brands include Pepsi, Mountain Dew, Tropicana Fruit Juices, Gatorade Isotonic Sports Beverage, Lipton tea, Sierra Mist, Dole, and SoBe; moreover, PAB licenses and sells tea, coffee, and water products in a joint venture with Starbucks and Unilever, which allows it to get a higher profit but does not expand its width.
PEPSICO product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Product line and product mix have direct relationship. Depth of the product line:- Product line depth refers to the number of versions offered of each product in the line.
How big of a company is PepsiCo?
PepsiCo is one of the largest companies in the food and beverage industry. Established in 1965, this company is now operating its business in over 200 countries worldwide. The net revenue of this company in 2019 was approx. $67 billion!