Table of Contents
- 1 What was Herbert Matter known for?
- 2 How did Herbert Matter use photography in his Swiss tourism posters?
- 3 Where is Herbert Matter from?
- 4 Who designed the now iconic Swiss tourism posters?
- 5 Was considered the founder and guiding spirit of the De Stijl movement?
- 6 What was the purpose of Herbert Matter’s iconic 1930s posters?
What was Herbert Matter known for?
Herbert Matter, (born April 25, 1907, Engelberg, Switzerland—died May 8, 1984, Southampton, New York, U.S.), Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art.
How did Herbert Matter use photography in his Swiss tourism posters?
What initially appears to be a single photograph turns out to be a cleverly composed photomontage. The designer used preexisting tourist photographs and, through cropping, created arresting images.
What were the characteristics of the poster series that Herbert Matter created for the Swiss tourism board?
Herbert Matter’s posters for the Swiss National Tourist Office in the 1930s used montage, dynamic scale changes, and an effective integration of typography and illustration.
Who influenced Herbert Matter?
Inspired by the work of El Lissitzky and Man Ray, Matter was intrigued by photograms, as well as the magic of collage and montage – both were favored modes. In 1929, his entry into graphic design was completed when he was hired as a designer and photographer for the legendary Deberny and Peignot concern.
Where is Herbert Matter from?
Engelberg, Switzerland
Herbert Matter/Place of birth
Who designed the now iconic Swiss tourism posters?
Alois Carigiet and the PKZ rooster Between 1928 and 1959, Carigiet, who had originally trained as a decorative painter, designed more than a hundred posters. His style stood out for its humour, ingenuity and pointed messages.
What’s a montage picture?
a combination of several photographs joined together for artistic effect or to show more of the subject than can be shown in a single photograph. Also called montage.
What fonts did Herbert Matter use?
Bodoni Poster Compressed appears to have been his adopted “house style” font of choice during this decade, which he applied with great restraint.
Was considered the founder and guiding spirit of the De Stijl movement?
This movement was launched in the Netherlands. Painters Piet Mondrian joined its founder and guiding spirit, Theo van Doesburg. Working in an abstract geometric style , he sought universal laws of equilibrium and harmony for art, which could then be a prototype for a new social order.
What was the purpose of Herbert Matter’s iconic 1930s posters?
During the Second World War, the government of United States commissioned Matter to design propaganda posters persuading civilians to join army. Matter’s work is recognized for its innovative visual approach. His graphic work ingeniously fused the stringency of Swiss style with American pop culture.
What is a montage used for?
Montage (/mɒnˈtɑːʒ/, mon-TAHJ) is a film editing technique in which a series of short shots are sequenced to condense space, time, and information. The term has been used in various contexts.
Who invented collage art?
Georges Braque
Collage within art was first coined by Cubist artists Georges Braque and Pablo Picasso, who were the first pioneers of this movement. Existing as the first two artists who worked with different mediums in an attempt to make art, Braque and Picasso began their cutting-edge assemblages around 1910.