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When did Healthy Choice start?

When did Healthy Choice start?

1989
Since 1989, Healthy Choice has had one goal: to give people a healthy option that’s as delicious as it is easy to prepare. Our chefs work tirelessly to create surprising and inspired dishes that help you live a healthy lifestyle.

Who invented Healthy Choice?

Former ConAgra CEO Mike Harper didn’t just survive a heart attack. He leveraged his health scare to launch a new food brand — Healthy Choice — that grew in just a few years to $1 billion in annual sales. His successful launch made a splash in 1989.

What company owns Healthy Choice?

ConAgra Foods, Inc.
Healthy Choice(R) is a brand of ConAgra Foods, Inc. (NYSE: CAG) . ConAgra Foods is one of North America’s leading food companies, with brands in 97 percent of America’s households.

Are Healthy Choice meals processed?

Some Healthy Choice meals are made with white rice, and others contain brown rice. White rice is a refined grain that has had its bran and germ removed during processing, along with most of its fiber, vitamins and minerals.

Is Hungry Man made by Swanson?

Swanson trailed behind these developments. Pinnacle continued to produce frozen meals, but it discontinued the use of the Swanson name in favor of the Hungry-Man brand; however, it remained in use for pot pies. Swanson’s frozen breakfast line was re-branded Aunt Jemima several years before.

Where did the name Healthy Choice come from?

Healthy Choice. Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. According to ConAgra’s official corporate history, it came into being after then-ConAgra CEO Charles “Mike” Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line…

Who makes healthy choice?

Healthy Choice. Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. According to ConAgra’s official corporate history, it came into being after then-ConAgra CEO Charles “Mike” Harper suffered a heart attack in 1985.

What foods are in the Healthy Choice line?

Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods. ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn.