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Why did Silly Bandz get popular?
Robert Croak, CEO of Silly Bandz, claims to have started the Silly Bandz craze after seeing a shapeable rubber band at a Chinese trade show. Croak, who also created the customized silicone bracelets made popular by Lance Armstrong and his Live Strong campaign, saw the opportunity to branch out.
When did Rainbow Loom come out?
2011
Rainbow Loom was invented in 2011 by Cheong Choon Ng, a Malaysian-born former seatbelt technology developer from Michigan, who noticed his daughters weaving elastic bands over their fingers to make bracelets.
Who are the creators of the Silly Bandz?
The original shaped silicone rubber bands were created in 2002 by the Japanese design team Passkey Design, Yumiko Ohashi and Masonar Haneda. [1] [2] They made the bands in cute animal shapes to encourage sustainability by discouraging people from treating the rubber bands as disposable.
Who is Robert Croak, founder of Sillybandz?
Robert J. Croak is a highly recognized entrepreneur due to the wildly successful Sillybandz brand that he created. Robert’s journey started out with his lower-class upbringing in the Eastside of Toledo, Ohio in a broken home.
What can you do with a Silly Bandz?
Silly Bandz come in many different shapes and colors. On a wrist, they function like a regular bracelet, and when taken off they revert to their original shape. They are often worn many at a time and are traded like other collectibles. They can also be used for their original intent—as a regular rubber band.
When did the Silly Bandz bracelet come out?
In 2006, the Toledo, Ohio-based company started a national fashion phenomenon with the introduction of colorful, shaped rubber-band bracelets called Silly Bandz. It’s funny. Everyone wants to take people like me and say, “That guy got lucky.” In reality, it took 20 years to get where I am today.