Table of Contents
How is clearcast funded?
We are owned and funded by ITV, Channel 4, Turner and Sky.
What does Clearcast do?
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre.
How long does clearcast approval last?
2-3 weeks
LEAVE AS MUCH TIME AS POSSIBLE FOR CLEARANCE Depending on the complexity of your ad, average approval time is 2-3 weeks, which of course can vary either side. If something is last minute, is the Fast Track Service what you need?
When was the first ad created?
July 1, 1941
The first advert itself was broadcast in the US on July 1, 1941 over the New York station WNBT – which is still going as WNBC, ‘channel four. ‘ The advert was for watchmaker Bulova, and was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.
Does VoD need clearcast?
Whilst VoD advertising does not have to be precleared in the way that linear TV advertising does, ITV, Channel 4 and Sky ask agencies to submit their VoD ads to Clearcast for us to advise on (Turner, our other shareholder, doesn’t currently have a VoD service as such).
How do I get clearcast approval?
Clearance is a three stage process:
- Submit a script for approval.
- Submit a rough edit for approval (not compulsory but strongly recommended)
- Submit the finished ad for final sign off.
How do I submit to clearcast?
How do I submit my ad to Clearcast? To work with Clearcast you need to register for our online submission system CopyCentral. This must be used for anything you want to submit to us, rather than email. Please see ‘Get going with our clearance system’ above for further details.
What is Sky AdSmart?
Sky AdSmart is a service that allows us to tailor the advertising we present to you when watching content on Sky. For example, if you already have Sky Broadband, we’ll make sure we don’t show you a TV advert for it.
What is the oldest commercial?
It was July 1, 1941. The Brooklyn Dodgers were facing off against the Philadelphia Phillies at Ebbets Field in New York. Before the first pitch was broadcast on NBC-owned WNBT (now WNBC), the first true TV commercial aired in the US. It was a short, simple spot for Bulova Watch Co.
Who created the first ad?
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising….Traditional media.
| Medium | 2015 | 2017 |
|---|---|---|
| Cinema | 0.6% | 0.7% |
How do you make a clock number?
The middle section of a clock number is made up of four letters followed by three numbers. This section is created by you. The four letters must be something relevant to either the agency, client or product. For the three numbers use ‘001’ for your first ad submitted to us, ‘002’ for your next one etc.
Are TV ads Personalised?
Addressable generally refers to cable or broadcast TV, whether watched live or saved for later, but certainly if a program has passed through an internet-connected device or is streamed, those ads can also be personalized.
What do you need to know about Clearcast UK?
Clearcast in a nutshell. We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them against the UK Codes of Advertising (the BCAP and CAP Codes), which set out what is and isn’t permitted.
What kind of weed control can I use with Clearcast?
Clearcast is the industry standard for cattail control. In addition to cattails, Clearcast is an excellent choice for selective control of invasive weeds such as watershield, water hyacinth and broad-spectrum control of a variety of pondweeds.
What can Clearcast be used for in a pond?
Clearcast can be applied as a foliar, surface, or injection spray and as well as a pre-emergent in ponds and lakes.
Are there any food residue limits for Clearcast?
Some of the benefits of Clearcast include: Classified as practically nontoxic to birds, fish, algae and aquatic invertebrates Only herbicide on the market that has been granted a tolerance exemption by the EPA (which means there are no food residue limits for Clearcast in fish, shellfish, crustaceans or irrigated crops)