Table of Contents
How much does a 15 second radio ad cost?
While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week. Cost will be affected by length of advertisement, time, location, and station.
What is a good CPM for radio?
What is the daytime radio average CPM? The average daytime CPM rate is typically in the $12 to $16 range for adults between 18 and 49. If the audience that listens to the broadcast tends to be older than 50, a CPM of $8 to $12 is reasonable for daytime. The evening and particularly overnight should be lower.
Are radio ads cheaper than TV?
Radio advertising is less expensive than the cable television advertising but often has the same reach. Because repetition is important to radio advertising, the low cost enables you to run multiple ads, which gets better results.
How long should a music ad be?
How to record your audio advertisement. We’ve put together a list of best-practices to make sure your audio ad is approved for placement, and optimized so you get the most return for your budget. The length of your ad should be exactly 30 seconds long. The audio should be in either WAV or MP3 file format.
How much does radio ads cost?
Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included, like music, voice actors, and editing.
How do I advertise for free on the radio?
Events. Hosting an event can help to inexpensively attract listeners to the radio station. Offer local businesses a chance to broadcast your radio show from their venue, which will in turn serve as free advertising for them, and the word-of-mouth advertising from the shows will benefit the station.