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What is family life cycle in consumer Behaviour?

What is family life cycle in consumer Behaviour?

THE FAMILY LIFE CYCLE The family life cycle represent the life changes of a typical family. It is a composite variable that combines marital status, size of family, age of family members, and employment status of the head of household.

What are the 6 stages of the family life cycle?

PIP: The 6 stages of the family life cycle are identified as: 1) family formation (marriage to first birth), 2) family expansion (first birth to last childbirth), 3) completion of expansion (child raising to departure of first child from home), 4) family contraction (through departure of last child from home), 5) …

How does the family life cycle influence financial decisions?

In the family life cycle, the new married couples are considered to be in a better financial position in the initial stage due to the absence of children. It might be possible that both, the husband and wife, are earning members. Thus, the buying decisions focus on quality and not quantity.

What are the 6 stages of family life cycle?

What is the family life cycle model?

The family life cycle is a series of stages through which a family may pass over time. Typical stages in family development include the periods of a single young adult, a newly married couple, a family with young children, a family with adolescents, launching the children, and a family in later life.

What are the three stages of the family life cycle?

A family life cycle is divided into three major stages, namely, beginning family, expanding family and the contracting family.

What is family life cycle stages?

The family life cycle denotes the stages a family goes through during its lifetime. Most families go through five stages: 1) family founding; 2) child bearing; 3) child rearing; 4) child launching; and 5) empty nest. If you imagine your life in the family as an on-going cycle, it looks about like this.

Who is the decider in the family buying cycle?

Decider – The one with the power to select the product whether individually or jointly. Buyer – The one who makes the actual purchase. Preparer – The family member or family members who prepare the product for family consumption.

How are products purchased in the family life cycle?

It is realized that various purchasing tasks are performed by various members of the family.The products are bought for joint use of the family. Refrigerator, TV, sofa set, car, etc. The product is to be purchased by family funds where more than one person may be contributing to the fund.

How does family life affect consumer buying behavior?

Consumer buying behavior is a complex process and there are varieties of factors that affect consumer buying decision. One of the factors is Family life cycle. Needs, attitudes and preferences of a customer change with time.

Who are the family members in the buying process?

Buyer – The one who makes the actual purchase. Preparer – The family member or family members who prepare the product for family consumption. User – The consumers of the product or service. Maintainer – The members who maintain the product for continued use and satisfaction. Disposer – The member who disposes of the product.