What is my Designated Market Area?

What is my Designated Market Area?

Definition & Examples of a Designated Market Area A designated market area is a region where Nielsen measures the local television viewership. Advertisers, agencies, media owners, and broadcasters each use information about the designated market area in which they do business.

What defines a DMA?

A Designated Market Area or a DMA is a geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. They are geographical regions with high population densities at their center and close economic ties throughout an area.

What does MSA mean in real estate?

Metropolitan Statistical Area
In 2005, the NATIONAL ASSOCIATION OF REALTORS® updated its Metropolitan Statistical Area (MSA) Home Price Series based on new information from the U.S. Office of Management (OMB) in 2003.

What is MSA census?

Metropolitan Statistical Areas An MSA consists of one or more counties that contain a city of 50,000 or. more inhabitants, or contain a Census Bureau-defined urbanized area (UA) and have a total population of at least 100,000 (75,000 in New England).

Is DMA the same as Metro?

As it turns out, Metro areas are the same as DMAs (Designated Market Areas) created by Nielsen Media Research. These 210 markets in the United States divide up the map and can incorporate several major cities into single DMAs.

Who defines metropolitan statistical areas?

Metropolitan statistical areas (MSA) are delineated by the U.S. Office of Management and Budget (OMB) as having at least one urbanized area with a minimum population of 50,000.

How big is a metropolitan area?

The U.S. Office of Management and Budget defines metropolitan [statistical] areas as standardized county or equivalent-based areas having at least one urbanized area of 50,000 or more population, plus adjacent territory that has a high degree of social and economic integration with the core, as measured by commuting …

What is metropolitan population?

What are the differences between specialists and designated market maker?

Market makers don’t match buyers and sellers, and only buy and sell for their own accounts. A specialist transacts business as an agent on one of the many exchanges; a market maker as principal in over-the-counter trading.

What is the definition of a metropolitan statistical area?

A Metropolitan Statistical Area (MSA) is a geographical area defined by the federal Office of Management and Budget (OMB) that represents the metropolitan area of a city. As of June 6, 2003, the OMB has defined a total of 362 Metropolitan Statistical Areas. DMA is the most common, and often preferred means of Geo targeting an ad campaign.

How big of an area does a metropolitan area need?

Each metropolitan statistical area must have at least one urbanized area of 50,000 or more inhabitants. Each micropolitan statistical area must have at least one urban cluster of at least 10,000 but less than 50,000 population.

What is the definition of a designated market area?

The Definitions. A Designated Market Area (DMA) is a geographic area of the US that represents specific television markets defined by, and annually updated by, Nielsen Media Research.

When did the definition of a metropolitan area change?

Standard delineations of metropolitan areas were first issued in 1949 by the then Bureau of the Budget (predecessor of OMB), under the designation “standard metropolitan area” (SMA). The term was changed to “standard metropolitan statistical area” (SMSA) in 1959, and to “metropolitan statistical area” (MSA) in 1983.