Table of Contents
When did CoverGirl makeup come out?
Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand.
When did P&G sell CoverGirl?
1989
P&G bought the company, then called Noxell, and Covergirl Cosmetics in 1989, bringing the Max Factor cosmetics line to the plant in the early 1990s.
Who is the most famous CoverGirl?
Probably the most famous Cover Girl models are Ms. Tiegs and Ms. Brinkley. They dominated the campaign in the last two decades.
Is CoverGirl still in business?
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016….CoverGirl.
| Type | Subsidiary |
|---|---|
| Industry | Fashion |
| Founded | January 1961 |
| Founder | Noxzema Chemical Company |
| Headquarters | Maryland , U.S. |
Who is the face of CoverGirl?
Supermodel Niki Taylor
Her second partnership with the brand, 23 years later. In 1998 at age 23, Niki Taylor inked a deal as the new face of CoverGirl, becoming the youngest ambassador in the brand’s history, which propelled her modeling career to new heights.
Is CoverGirl makeup safe?
Covergirl Non-Toxic Drugstore Makeup There is nothing that rates a 1 for Covergirl from the EWG and zero good rating from Think Dirty.
Is CoverGirl good makeup?
The survey, which polled 1,000 women over the age of 18, found that CoverGirl has the most brand-loyal customer base. Millennial women ranked their favorite brands, listing drugstore standbys CoverGirl, Maybelline, and Neutrogena as their top three because of low costs and high quality.
Is Ellen still a CoverGirl?
Ellen was just as determined to break beauty standards are we were, and the collaboration was a huge success, with CoverGirl becoming the first U.S. cosmetic brand to hit $1 billion in sales within one year of the Ellen launch. Eight years later, Ellen is still a CoverGirl.
Who is the parent company of CoverGirl cosmetics?
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company and acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016.
Who are some famous people from CoverGirl cosmetics?
Many successful models have represented CoverGirl Cosmetics, including Tyra Banks and Carrie Tivador. Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line.
Who is the new spokesmodel for CoverGirl cosmetics?
Dania Ramirez is the newest spokesmodel for CoverGirl’s Clean Makeup Sensitive formula, a campaign for CoverGirl’s partnership with Children’s Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world.
Who is the new face of CoverGirl 2019?
Supermodel Niki Taylor Is the New Face of CoverGirl Her second partnership with the brand, 23 years later. By Brittany Burhop Fallon, Beauty Director · Apr 23, 2021